Are we humans or are we dummies? My memes are vital, my content cold

Every content creator must wonder every now and then, how come they put hours into creating thoughtful content and get two likes and someone puts out a meme that needs an IQ of 50 and goes viral. To answer that in simple words humans are getting dumb, to understand in detail, keep reading.

According to a Research published in the Proceedings of the National Academy of Sciences of the United States of America took a close look at the IQ scores of men born from 1962 to 1991. What they discovered is truly fascinating! For the earlier generations, those born between 1962 and 1975, IQ scores were on the rise. However, here comes the intriguing twist – for men born after 1975, the scores showed a steady decline. But wait, it's not all about genes! The researchers found that the culprit behind this IQ shift is none other than the environment they grew up in. Our surroundings play a significant role in shaping our intelligence over time, and this study sheds new light on the factors affecting our cognitive abilities.

This means if you posted meaningful, thoughtful content in the 60s or 70s, you would receive a lot of traction, however, due to humans embracing "dumbdom", the content that requires lesser cognitive faculty will probably be a bigger hit today. However, knowing the "average IQ" of a social media platform and the users that engage on it can help formulate your brand strategy.

For businesses that sell products requiring a thoughtful buying decision, using a platform with a serious environment can get the job done, Quora ads often neglected by some advertisers can be quite effective in the case of a product like this. Since the potential customer is on the lookout for information, they are already in an "information-seeking state of mind", and also should not be ignored by marketing teams when it comes to connecting with a "serious audience"

However, if your sales can benefit from impulse buying, you are in luck as the majority of the social media platforms harbour impulse buyers with steeply declining cognitive faculties. All you need is to create some social pressure, using the right influencer can almost guarantee the success of the brand.

The world is getting dumb, and anything that requires little mental effort is easier to sell. This does not mean brands should avoid a smart brand personality. Look at Tesla's case, but then again would Tesla be Tesla without Musk's social media antics? Food for thought.