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Brand Analytica

Insights

Short. Precise. Effective.

May 29, 20243 min read

Destination Branding Horrors: The Srinagar Smart City Project

May 4, 20243 min read

The AI Wars: OpenAI vs. Google vs. Meta

Dec 31, 20231 min read

Brand Strategy for 2024; What doesn't kill you makes you stronger

Dec 30, 20232 min read

Shaping Your Brand, Not Your Customer: A Guide Post Sentiment Analysis

Dec 29, 20232 min read

Behind the Curtain: How Brand Personality Pulls the Strings of Powerful Ad Campaigns

Dec 29, 20232 min read

Harnessing Heuristics and Minimalism to keep your visitors browsing

Dec 23, 20231 min read

Design alone won't position your brand

Dec 6, 20232 min read

Are we humans or are we dummies? My memes are vital, my content cold

Dec 5, 20233 min read

In branding; playing it safe is the biggest risk

Dec 5, 20232 min read

Overchoice effect and helping your brand overcome it

Dec 5, 20231 min read

Early-stage brands appeal to cognition; established brands bypass it

Dec 4, 20231 min read

Dealing with a greedy customer

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